Initiatives that drive
to the forward sector
At Interfresa, we work on issues that no single farmer, company, or organization can resolve alone. Four lines of action address the major shared challenges of the sector.
Four lines of action,
a single objective
Interfresa develops initiatives aimed at strengthening the sector from different fronts: representation before institutions, defense of its reputation, promotion of its products and commitment to the people who make it possible.
The voice of the sector before the institutions
Interfresa acts as the official representative of the soft fruit sector before public administrations, European institutions, and national bodies. We defend collective interests with data, rigor, and unity.
Explain the reality of the countryside with transparency.
We work to ensure that society understands the reality of the soft fruit sector: its economic contribution, its environmental commitment, and its progress in social responsibility. We combat misinformation with data and an active media presence.
To highlight the value of the red fruits of Huelva
We develop promotional campaigns that reinforce the value, origin, and recognition of Andalusian berries in national and international markets. We work to connect the sector with consumers.
Because the sector is also cultivated by taking care of people.
Through PRELSI and other initiatives, Interfresa strengthens the sector's social responsibility. This includes direct support, mediation, prevention, and equality in the workplace during the agricultural season.