{"id":603,"date":"2026-04-07T17:09:56","date_gmt":"2026-04-07T17:09:56","guid":{"rendered":"https:\/\/www.interfresa.com\/?page_id=603"},"modified":"2026-04-16T12:00:49","modified_gmt":"2026-04-16T12:00:49","slug":"que-hacemos","status":"publish","type":"page","link":"https:\/\/www.interfresa.com\/en\/interfresa\/que-hacemos\/","title":{"rendered":"What do we do?"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"603\" class=\"elementor elementor-603\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed3e183 e-con-full e-flex e-con e-parent\" data-id=\"ed3e183\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca1b9fd elementor-widget elementor-widget-html\" data-id=\"ca1b9fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n@font-face {\r\n  font-family: 'Coolvetica';\r\n  src: url('\/wp-content\/uploads\/2026\/04\/Coolvetica-Rg.ttf') format('truetype');\r\n  font-weight: normal;\r\n  font-style: normal;\r\n  font-display: swap;\r\n}\r\n\r\n#ifqhp, #ifqhp *, #ifqhp *::before, #ifqhp *::after {\r\n  box-sizing: border-box !important;\r\n  margin: 0 !important;\r\n  padding: 0 !important;\r\n  line-height: 1 !important;\r\n}\r\n\r\n#ifqhp {\r\n  --brand:    #E3014D;\r\n  --lime:     #D2D890;\r\n  --grad:     linear-gradient(135deg, #E3014D 0%, #E8406A 55%, #C8D068 100%);\r\n  --brand-lo: rgba(227,1,77,0.07);\r\n  --dark:     #1a1a1a;\r\n  --gray:     #555555;\r\n  --soft:     #888888;\r\n  --bg:       #f5f4f2;\r\n  --white:    #ffffff;\r\n  --border:   rgba(0,0,0,0.07);\r\n  --font:     'Coolvetica', 'Arial Rounded MT Bold', Arial, sans-serif;\r\n  --max:      1440px;\r\n}\r\n\r\n\/* \u2500\u2500 Hero \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n#ifqhp .pg-hero {\r\n  width: 100% !important;\r\n  background: var(--grad) !important;\r\n  padding: 120px 48px 72px !important;\r\n  position: relative !important;\r\n  overflow: hidden !important;\r\n}\r\n\r\n#ifqhp .pg-hero-icon {\r\n  position: absolute !important;\r\n  right: -40px !important; top: 50% !important;\r\n  transform: translateY(-50%) !important;\r\n  width: 320px !important;\r\n  opacity: 0.06 !important;\r\n  pointer-events: none !important;\r\n}\r\n#ifqhp .pg-hero-icon img { display: block !important; width: 100% !important; height: auto !important; }\r\n\r\n#ifqhp .pg-hero-inner {\r\n  max-width: var(--max) !important;\r\n  margin: 0 auto !important;\r\n  position: relative !important;\r\n  z-index: 1 !important;\r\n}\r\n\r\n#ifqhp .pg-breadcrumb {\r\n  display: flex !important;\r\n  align-items: center !important;\r\n  gap: 8px !important;\r\n  margin-bottom: 28px !important;\r\n}\r\n#ifqhp .pg-breadcrumb a,\r\n#ifqhp .pg-breadcrumb span {\r\n  font-family: var(--font) !important;\r\n  font-size: 12px !important;\r\n  letter-spacing: 0.04em !important;\r\n  color: rgba(255,255,255,0.65) !important;\r\n  text-decoration: none !important;\r\n  line-height: 1 !important;\r\n  transition: color 0.2s !important;\r\n}\r\n#ifqhp .pg-breadcrumb a:hover { color: rgba(255,255,255,0.95) !important; }\r\n#ifqhp .pg-breadcrumb .sep { color: rgba(255,255,255,0.35) !important; font-size: 10px !important; }\r\n#ifqhp .pg-breadcrumb .current { color: #fff !important; }\r\n\r\n#ifqhp .pg-hero h1 {\r\n  font-family: var(--font) !important;\r\n  font-size: clamp(40px, 5vw, 72px) !important;\r\n  font-weight: normal !important;\r\n  color: #fff !important;\r\n  line-height: 1.04 !important;\r\n  letter-spacing: 0.02em !important;\r\n  margin-bottom: 20px !important;\r\n  max-width: 900px !important;\r\n}\r\n\r\n#ifqhp .pg-hero-sub {\r\n  font-family: var(--font) !important;\r\n  font-size: 17px !important;\r\n  color: rgba(255,255,255,0.75) !important;\r\n  line-height: 1.65 !important;\r\n  letter-spacing: 0.02em !important;\r\n  max-width: 780px !important;\r\n}\r\n\r\n\/* \u2500\u2500 Layout \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n#ifqhp .pg-wrap {\r\n  max-width: var(--max) !important;\r\n  margin: 0 auto !important;\r\n  padding: 72px 48px !important;\r\n  display: grid !important;\r\n  grid-template-columns: 240px 1fr !important;\r\n  gap: 64px !important;\r\n  align-items: start !important;\r\n}\r\n\r\n\/* \u2500\u2500 Sidebar \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n#ifqhp .pg-nav { position: sticky !important; top: 108px !important; }\r\n\r\n#ifqhp .pg-nav-title {\r\n  font-family: var(--font) !important;\r\n  font-size: 10px !important;\r\n  letter-spacing: 2.5px !important;\r\n  text-transform: uppercase !important;\r\n  color: var(--soft) !important;\r\n  margin-bottom: 16px !important;\r\n  padding-bottom: 12px !important;\r\n  border-bottom: 1px solid var(--border) !important;\r\n  line-height: 1 !important;\r\n}\r\n\r\n#ifqhp .pg-nav ul { list-style: none !important; display: flex !important; flex-direction: column !important; gap: 4px !important; }\r\n#ifqhp .pg-nav ul li { list-style: none !important; }\r\n#ifqhp .pg-nav ul a {\r\n  display: block !important;\r\n  padding: 9px 12px !important;\r\n  font-family: var(--font) !important;\r\n  font-size: 14px !important;\r\n  color: var(--gray) !important;\r\n  text-decoration: none !important;\r\n  letter-spacing: 0.02em !important;\r\n  border-radius: 6px !important;\r\n  border-left: 2px solid transparent !important;\r\n  transition: color 0.2s, background 0.2s, border-color 0.2s !important;\r\n  line-height: 1 !important;\r\n}\r\n#ifqhp .pg-nav ul a:hover { color: var(--brand) !important; background: var(--brand-lo) !important; }\r\n#ifqhp .pg-nav ul a.on { color: var(--brand) !important; background: var(--brand-lo) !important; border-left-color: var(--brand) !important; }\r\n\r\n\/* \u2500\u2500 Contenido \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n#ifqhp .pg-content {}\r\n\r\n\/* Etiqueta *\/\r\n#ifqhp .sec-tag {\r\n  display: inline-flex !important;\r\n  align-items: center !important;\r\n  gap: 12px !important;\r\n  margin-bottom: 16px !important;\r\n}\r\n#ifqhp .sec-tag::before {\r\n  content: '' !important;\r\n  display: block !important;\r\n  width: 28px !important; height: 2px !important;\r\n  background: var(--brand) !important;\r\n  flex-shrink: 0 !important;\r\n}\r\n#ifqhp .sec-tag span {\r\n  font-family: var(--font) !important;\r\n  font-size: 11px !important;\r\n  letter-spacing: 3px !important;\r\n  text-transform: uppercase !important;\r\n  color: var(--brand) !important;\r\n  line-height: 1 !important;\r\n}\r\n\r\n\/* Intro *\/\r\n#ifqhp .pg-intro {\r\n  margin-bottom: 64px !important;\r\n  padding-bottom: 56px !important;\r\n  border-bottom: 1px solid var(--border) !important;\r\n}\r\n#ifqhp .pg-intro h2 {\r\n  font-family: var(--font) !important;\r\n  font-size: clamp(28px, 3vw, 44px) !important;\r\n  font-weight: normal !important;\r\n  color: var(--dark) !important;\r\n  line-height: 1.1 !important;\r\n  letter-spacing: 0.02em !important;\r\n  margin-bottom: 18px !important;\r\n}\r\n#ifqhp .pg-intro p {\r\n  font-family: var(--font) !important;\r\n  font-size: 16px !important;\r\n  color: var(--gray) !important;\r\n  line-height: 1.75 !important;\r\n  letter-spacing: 0.02em !important;\r\n}\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n   BLOQUES DE ACCI\u00d3N \u2014 layout alternado imagen \/ texto\r\n   \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n#ifqhp .accion {\r\n  display: grid !important;\r\n  grid-template-columns: 1fr 1fr !important;\r\n  gap: 64px !important;\r\n  align-items: center !important;\r\n  margin-bottom: 72px !important;\r\n  padding-bottom: 72px !important;\r\n  border-bottom: 1px solid var(--border) !important;\r\n}\r\n\r\n#ifqhp .accion:last-of-type {\r\n  border-bottom: none !important;\r\n  margin-bottom: 48px !important;\r\n}\r\n\r\n\/* Imagen alterna: par \u2192 imagen derecha, impar \u2192 imagen izquierda *\/\r\n#ifqhp .accion.reverse .accion-img { order: 2 !important; }\r\n#ifqhp .accion.reverse .accion-body { order: 1 !important; }\r\n\r\n\/* Imagen *\/\r\n#ifqhp .accion-img {\r\n  position: relative !important;\r\n  border-radius: 14px !important;\r\n  overflow: hidden !important;\r\n  aspect-ratio: 4\/3 !important;\r\n  background: #e8d8dc !important;\r\n}\r\n\r\n#ifqhp .accion-img img {\r\n  display: block !important;\r\n  width: 100% !important; height: 100% !important;\r\n  object-fit: cover !important;\r\n  object-position: center !important;\r\n}\r\n\r\n\/* Placeholder *\/\r\n#ifqhp .accion-img-ph {\r\n  position: absolute !important;\r\n  inset: 0 !important;\r\n  display: flex !important;\r\n  flex-direction: column !important;\r\n  align-items: center !important;\r\n  justify-content: center !important;\r\n  gap: 12px !important;\r\n  background: linear-gradient(145deg, #f5e0e6 0%, #ede8f0 100%) !important;\r\n}\r\n#ifqhp .accion-img-ph svg { display: block !important; width: 32px !important; height: 32px !important; color: rgba(227,1,77,0.2) !important; }\r\n#ifqhp .accion-img-ph span { font-family: var(--font) !important; font-size: 11px !important; color: rgba(227,1,77,0.3) !important; letter-spacing: 1.5px !important; text-transform: uppercase !important; line-height: 1 !important; }\r\n\r\n\/* N\u00famero grande decorativo *\/\r\n#ifqhp .accion-num {\r\n  position: absolute !important;\r\n  bottom: 16px !important; right: 20px !important;\r\n  font-family: var(--font) !important;\r\n  font-size: 80px !important;\r\n  color: rgba(227,1,77,0.12) !important;\r\n  line-height: 1 !important;\r\n  pointer-events: none !important;\r\n  user-select: none !important;\r\n}\r\n\r\n\/* Cuerpo texto *\/\r\n#ifqhp .accion-body {}\r\n\r\n#ifqhp .accion-label {\r\n  display: inline-flex !important;\r\n  align-items: center !important;\r\n  gap: 8px !important;\r\n  padding: 5px 14px 5px 6px !important;\r\n  background: var(--brand-lo) !important;\r\n  border-radius: 100px !important;\r\n  border: 1px solid rgba(227,1,77,0.12) !important;\r\n  margin-bottom: 20px !important;\r\n}\r\n#ifqhp .accion-label-dot {\r\n  width: 22px !important; height: 22px !important;\r\n  border-radius: 50% !important;\r\n  background: var(--brand) !important;\r\n  display: flex !important; align-items: center !important; justify-content: center !important;\r\n  flex-shrink: 0 !important;\r\n}\r\n#ifqhp .accion-label-dot svg { display: block !important; width: 10px !important; height: 10px !important; color: #fff !important; }\r\n#ifqhp .accion-label span { font-family: var(--font) !important; font-size: 11px !important; letter-spacing: 2px !important; text-transform: uppercase !important; color: var(--brand) !important; line-height: 1 !important; }\r\n\r\n#ifqhp .accion-body h3 {\r\n  font-family: var(--font) !important;\r\n  font-size: clamp(26px, 2.8vw, 38px) !important;\r\n  font-weight: normal !important;\r\n  color: var(--dark) !important;\r\n  line-height: 1.1 !important;\r\n  letter-spacing: 0.02em !important;\r\n  margin-bottom: 16px !important;\r\n}\r\n\r\n#ifqhp .accion-body p {\r\n  font-family: var(--font) !important;\r\n  font-size: 15px !important;\r\n  color: var(--gray) !important;\r\n  line-height: 1.75 !important;\r\n  letter-spacing: 0.02em !important;\r\n  margin-bottom: 24px !important;\r\n}\r\n\r\n\/* Puntos clave bajo el texto *\/\r\n#ifqhp .accion-puntos {\r\n  display: flex !important;\r\n  flex-direction: column !important;\r\n  gap: 10px !important;\r\n}\r\n\r\n#ifqhp .accion-punto {\r\n  display: flex !important;\r\n  align-items: flex-start !important;\r\n  gap: 10px !important;\r\n}\r\n\r\n#ifqhp .accion-punto-dot {\r\n  width: 6px !important; height: 6px !important;\r\n  border-radius: 50% !important;\r\n  background: var(--brand) !important;\r\n  flex-shrink: 0 !important;\r\n  margin-top: 6px !important;\r\n}\r\n\r\n#ifqhp .accion-punto span {\r\n  font-family: var(--font) !important;\r\n  font-size: 14px !important;\r\n  color: var(--gray) !important;\r\n  line-height: 1.55 !important;\r\n  letter-spacing: 0.02em !important;\r\n}\r\n\r\n\/* CTA enlace dentro del bloque *\/\r\n#ifqhp .accion-link {\r\n  display: inline-flex !important;\r\n  align-items: center !important;\r\n  gap: 7px !important;\r\n  margin-top: 24px !important;\r\n  font-family: var(--font) !important;\r\n  font-size: 14px !important;\r\n  color: var(--brand) !important;\r\n  text-decoration: none !important;\r\n  letter-spacing: 0.03em !important;\r\n  line-height: 1 !important;\r\n  transition: gap 0.2s !important;\r\n}\r\n#ifqhp .accion-link:hover { gap: 11px !important; }\r\n#ifqhp .accion-link svg { display: block !important; width: 14px !important; height: 14px !important; flex-shrink: 0 !important; }\r\n\r\n\/* \u2500\u2500 CTA final \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n#ifqhp .pg-cta-wrap {\r\n  display: flex !important;\r\n  align-items: center !important;\r\n  gap: 16px !important;\r\n  padding: 40px 0 0 !important;\r\n  border-top: 1px solid var(--border) !important;\r\n  flex-wrap: wrap !important;\r\n}\r\n\r\n#ifqhp .pg-cta-primary {\r\n  display: inline-flex !important;\r\n  align-items: center !important;\r\n  gap: 9px !important;\r\n  padding: 14px 28px !important;\r\n  background: var(--grad) !important;\r\n  color: #fff !important;\r\n  font-family: var(--font) !important;\r\n  font-size: 15px !important;\r\n  letter-spacing: 0.04em !important;\r\n  border-radius: 7px !important;\r\n  text-decoration: none !important;\r\n  transition: opacity 0.2s, transform 0.15s !important;\r\n  line-height: 1 !important;\r\n}\r\n#ifqhp .pg-cta-primary:hover { opacity: 0.88 !important; transform: translateY(-2px) !important; color: #fff !important; }\r\n#ifqhp .pg-cta-primary svg { display: block !important; width: 14px !important; height: 14px !important; transition: transform 0.2s !important; }\r\n#ifqhp .pg-cta-primary:hover svg { transform: translateX(3px) !important; }\r\n\r\n#ifqhp .pg-cta-sec {\r\n  font-family: var(--font) !important;\r\n  font-size: 14px !important;\r\n  color: var(--soft) !important;\r\n  text-decoration: none !important;\r\n  letter-spacing: 0.03em !important;\r\n  display: inline-flex !important;\r\n  align-items: center !important;\r\n  gap: 6px !important;\r\n  transition: color 0.2s !important;\r\n  line-height: 1 !important;\r\n}\r\n#ifqhp .pg-cta-sec:hover { color: var(--dark) !important; }\r\n#ifqhp .pg-cta-sec svg { display: block !important; width: 13px !important; height: 13px !important; }\r\n\r\n\/* \u2500\u2500 Responsive \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n@media (max-width: 1100px) {\r\n  #ifqhp .pg-wrap { grid-template-columns: 1fr !important; gap: 0 !important; padding: 56px 32px !important; }\r\n  #ifqhp .pg-nav { position: static !important; display: flex !important; flex-wrap: wrap !important; gap: 8px !important; margin-bottom: 48px !important; padding-bottom: 32px !important; border-bottom: 1px solid var(--border) !important; }\r\n  #ifqhp .pg-nav-title { display: none !important; }\r\n  #ifqhp .pg-nav ul { flex-direction: row !important; flex-wrap: wrap !important; gap: 6px !important; }\r\n  #ifqhp .pg-nav ul a { border-left: none !important; border: 1px solid var(--border) !important; border-radius: 100px !important; padding: 6px 14px !important; font-size: 13px !important; }\r\n  #ifqhp .pg-nav ul a.on { border-color: var(--brand) !important; }\r\n  #ifqhp .pg-hero { padding: 88px 32px 56px !important; }\r\n}\r\n\r\n@media (max-width: 900px) {\r\n  #ifqhp .accion { grid-template-columns: 1fr !important; gap: 32px !important; }\r\n  #ifqhp .accion.reverse .accion-img { order: 0 !important; }\r\n  #ifqhp .accion.reverse .accion-body { order: 0 !important; }\r\n}\r\n\r\n@media (max-width: 768px) {\r\n    #ifqhp .pg-hero h1{\r\n        font-size: 28px !important;\r\n    }\r\n  #ifqhp .pg-hero { padding: 104px 24px 44px !important; }\r\n  #ifqhp .pg-wrap { padding: 48px 24px !important; }\r\n  #ifqhp .pg-cta-wrap { flex-direction: column !important; align-items: flex-start !important; }\r\n}\r\n<\/style>\r\n\r\n<div id=\"ifqhp\">\r\n\r\n  <!-- \u2550\u2550 HERO \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n  <div class=\"pg-hero\">\r\n    <div class=\"pg-hero-icon\" aria-hidden=\"true\">\r\n      <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/icono-blanco.png\" alt=\"\">\r\n    <\/div>\r\n    <div class=\"pg-hero-inner\">\r\n      <nav class=\"pg-breadcrumb\" aria-label=\"Breadcrumb\">\r\n        <a href=\"\/en\/\">Home<\/a>\r\n        <span class=\"sep\">\u203a<\/span>\r\n        <a href=\"\/en\/interfresa\/\">Interfresa<\/a>\r\n        <span class=\"sep\">\u203a<\/span>\r\n        <span class=\"current\">What do we do?<\/span>\r\n      <\/nav>\r\n      <h1>Initiatives that drive<br>to the forward sector<\/h1>\r\n      <p class=\"pg-hero-sub\">At Interfresa, we work on issues that no single farmer, company, or organization can resolve alone. Four lines of action address the major shared challenges of the sector.<\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <!-- \u2550\u2550 BODY \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n  <div class=\"pg-wrap\">\r\n\r\n    <!-- Sidebar -->\r\n    <aside class=\"pg-nav\" aria-label=\"Navigation section\">\r\n      <p class=\"pg-nav-title\">Interfresa<\/p>\r\n      <ul>\r\n        <li><a href=\"\/en\/interfresa\/\">What is Interfresa?<\/a><\/li>\r\n        <li><a href=\"\/en\/interfresa\/que-hacemos\/\" class=\"on\">What do we do?<\/a><\/li>\r\n      <\/ul>\r\n    <\/aside>\r\n\r\n    <!-- Contenido -->\r\n    <main class=\"pg-content\">\r\n\r\n      <!-- Intro -->\r\n      <div class=\"pg-intro\">\r\n        <div class=\"sec-tag\"><span>What do we do?<\/span><\/div>\r\n        <h2>Four lines of action,<br>a single objective<\/h2>\r\n        <p>Interfresa develops initiatives aimed at strengthening the sector from different fronts: representation before institutions, defense of its reputation, promotion of its products and commitment to the people who make it possible.<\/p>\r\n      <\/div>\r\n\r\n      <!-- \u2500\u2500 Acci\u00f3n 1: Representaci\u00f3n \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 -->\r\n      <div class=\"accion\">\r\n\r\n        <div class=\"accion-img\">\r\n \r\n            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/2022.05.23-Entrega-de-los-reconocimientos-Industria-y-Turismo69-1024x683-1.jpg\" alt=\"Interfresa at institutional meeting\">\r\n\r\n\r\n          <span class=\"accion-num\" aria-hidden=\"true\">01<\/span>\r\n        <\/div>\r\n\r\n        <div class=\"accion-body\">\r\n          <div class=\"accion-label\">\r\n            <div class=\"accion-label-dot\" aria-hidden=\"true\">\r\n              <svg viewbox=\"0 0 24 24\" fill=\"currentColor\"><circle cx=\"12\" cy=\"12\" r=\"6\"\/><\/svg>\r\n            <\/div>\r\n            <span>Representation<\/span>\r\n          <\/div>\r\n          <h3>The voice of the sector before the institutions<\/h3>\r\n          <p>Interfresa acts as the official representative of the soft fruit sector before public administrations, European institutions, and national bodies. We defend collective interests with data, rigor, and unity.<\/p>\r\n          <div class=\"accion-puntos\">\r\n            <div class=\"accion-punto\">\r\n              <div class=\"accion-punto-dot\"><\/div>\r\n              <span>Dialogue with the Andalusian Regional Government and the Ministry of Agriculture<\/span>\r\n            <\/div>\r\n            <div class=\"accion-punto\">\r\n              <div class=\"accion-punto-dot\"><\/div>\r\n              <span>Participation in European bodies in the agri-food sector<\/span>\r\n            <\/div>\r\n            <div class=\"accion-punto\">\r\n              <div class=\"accion-punto-dot\"><\/div>\r\n              <span>Monitoring and analysis of regulations affecting the sector<\/span>\r\n            <\/div>\r\n            <div class=\"accion-punto\">\r\n              <div class=\"accion-punto-dot\"><\/div>\r\n              <span>Defense against labor, environmental and trade regulations<\/span>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n\r\n      <\/div>\r\n\r\n      <!-- \u2500\u2500 Acci\u00f3n 2: Reputaci\u00f3n \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 -->\r\n      <div class=\"accion reverse\">\r\n\r\n        <div class=\"accion-img\">\r\n          <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/prelsibasilicata-1024x574-1.jpg\" alt=\"Interfresa\">\r\n          <span class=\"accion-num\" aria-hidden=\"true\">02<\/span>\r\n        <\/div>\r\n\r\n        <div class=\"accion-body\">\r\n          <div class=\"accion-label\">\r\n            <div class=\"accion-label-dot\" aria-hidden=\"true\">\r\n              <svg viewbox=\"0 0 24 24\" fill=\"currentColor\"><circle cx=\"12\" cy=\"12\" r=\"6\"\/><\/svg>\r\n            <\/div>\r\n            <span>Reputation<\/span>\r\n          <\/div>\r\n          <h3>Explain the reality of the countryside with transparency.<\/h3>\r\n          <p>We work to ensure that society understands the reality of the soft fruit sector: its economic contribution, its environmental commitment, and its progress in social responsibility. We combat misinformation with data and an active media presence.<\/p>\r\n          <div class=\"accion-puntos\">\r\n            <div class=\"accion-punto\">\r\n              <div class=\"accion-punto-dot\"><\/div>\r\n              <span>Active communication in national and local media<\/span>\r\n            <\/div>\r\n            <div class=\"accion-punto\">\r\n              <div class=\"accion-punto-dot\"><\/div>\r\n              <span>Publication of reports, data and studies of the sector<\/span>\r\n            <\/div>\r\n            <div class=\"accion-punto\">\r\n              <div class=\"accion-punto-dot\"><\/div>\r\n              <span>Press room management and relations with journalists<\/span>\r\n            <\/div>\r\n            <div class=\"accion-punto\">\r\n              <div class=\"accion-punto-dot\"><\/div>\r\n              <span>Presence on social media and digital channels<\/span>\r\n            <\/div>\r\n          <\/div>\r\n          <a href=\"\/en\/prensa\/\" class=\"accion-link\">\r\n            Press room\r\n            <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14M12 5l7 7-7 7\"\/><\/svg>\r\n          <\/a>\r\n        <\/div>\r\n\r\n      <\/div>\r\n\r\n      <!-- \u2500\u2500 Acci\u00f3n 3: Promoci\u00f3n \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 -->\r\n      <div class=\"accion\">\r\n\r\n        <div class=\"accion-img\">\r\n          <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/0258-scaled.jpg\" alt=\"Interfresa in Fruit Attraction\">\r\n          <span class=\"accion-num\" aria-hidden=\"true\">03<\/span>\r\n        <\/div>\r\n\r\n        <div class=\"accion-body\">\r\n          <div class=\"accion-label\">\r\n            <div class=\"accion-label-dot\" aria-hidden=\"true\">\r\n              <svg viewbox=\"0 0 24 24\" fill=\"currentColor\"><circle cx=\"12\" cy=\"12\" r=\"6\"\/><\/svg>\r\n            <\/div>\r\n            <span>Promotion<\/span>\r\n          <\/div>\r\n          <h3>To highlight the value of the red fruits of Huelva<\/h3>\r\n          <p>We develop promotional campaigns that reinforce the value, origin, and recognition of Andalusian berries in national and international markets. We work to connect the sector with consumers.<\/p>\r\n          <div class=\"accion-puntos\">\r\n            <div class=\"accion-punto\">\r\n              <div class=\"accion-punto-dot\"><\/div>\r\n              <span>Promotional campaigns in European and national markets<\/span>\r\n            <\/div>\r\n            <div class=\"accion-punto\">\r\n              <div class=\"accion-punto-dot\"><\/div>\r\n              <span>Participation in international trade fairs such as Fruit Attraction<\/span>\r\n            <\/div>\r\n            <div class=\"accion-punto\">\r\n              <div class=\"accion-punto-dot\"><\/div>\r\n              <span>Communication actions regarding healthy properties<\/span>\r\n            <\/div>\r\n            <div class=\"accion-punto\">\r\n              <div class=\"accion-punto-dot\"><\/div>\r\n              <span>Initiatives to boost consumption and activity such as New Year's Eve with Strawberries<\/span>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n\r\n      <\/div>\r\n\r\n      <!-- \u2500\u2500 Acci\u00f3n 4: Programas sociales \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 -->\r\n      <div class=\"accion reverse\">\r\n\r\n        <div class=\"accion-img\">\r\n          <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/consultora-en-campo.jpeg\" alt=\"Interfresa in the field\">\r\n          <span class=\"accion-num\" aria-hidden=\"true\">04<\/span>\r\n        <\/div>\r\n\r\n        <div class=\"accion-body\">\r\n          <div class=\"accion-label\">\r\n            <div class=\"accion-label-dot\" aria-hidden=\"true\">\r\n              <svg viewbox=\"0 0 24 24\" fill=\"currentColor\"><circle cx=\"12\" cy=\"12\" r=\"6\"\/><\/svg>\r\n            <\/div>\r\n            <span>Social programs<\/span>\r\n          <\/div>\r\n          <h3>Because the sector is also cultivated by taking care of people.<\/h3>\r\n          <p>Through PRELSI and other initiatives, Interfresa strengthens the sector's social responsibility. This includes direct support, mediation, prevention, and equality in the workplace during the agricultural season.<\/p>\r\n          <div class=\"accion-puntos\">\r\n            <div class=\"accion-punto\">\r\n              <div class=\"accion-punto-dot\"><\/div>\r\n              <span>PRELSI plan with specialized team present in the field<\/span>\r\n            <\/div>\r\n            <div class=\"accion-punto\">\r\n              <div class=\"accion-punto-dot\"><\/div>\r\n              <span>Social support for workers during the campaign<\/span>\r\n            <\/div>\r\n            <div class=\"accion-punto\">\r\n              <div class=\"accion-punto-dot\"><\/div>\r\n              <span>Mediation and resolution of sensitive situations<\/span>\r\n            <\/div>\r\n            <div class=\"accion-punto\">\r\n              <div class=\"accion-punto-dot\"><\/div>\r\n              <span>Programs for equality and dignity in the workplace<\/span>\r\n            <\/div>\r\n          <\/div>\r\n          <a href=\"\/en\/prelsi\/\" class=\"accion-link\">\r\n            Learn about PRELSI\r\n            <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14M12 5l7 7-7 7\"\/><\/svg>\r\n          <\/a>\r\n        <\/div>\r\n\r\n      <\/div>\r\n\r\n      <!-- CTAs -->\r\n      <div class=\"pg-cta-wrap\">\r\n        <a href=\"\/en\/interfresa\/quien-la-integra\/\" class=\"pg-cta-primary\">\r\n          Who makes up Interfresa\r\n          <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14M12 5l7 7-7 7\"\/><\/svg>\r\n        <\/a>\r\n        <a href=\"\/en\/contacto\/\" class=\"pg-cta-sec\">\r\n          Contact Interfresa\r\n          <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14M12 5l7 7-7 7\"\/><\/svg>\r\n        <\/a>\r\n      <\/div>\r\n\r\n    <\/main>\r\n  <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Inicio \u203a Interfresa \u203a Qu\u00e9 hacemos Iniciativas que muevenal sector hacia adelante En Interfresa trabajamos en aquello que ning\u00fan agricultor, empresa o entidad puede resolver por s\u00ed sola. Cuatro l\u00edneas de acci\u00f3n que dan respuesta a los grandes retos compartidos del sector. Interfresa Qu\u00e9 es Interfresa Qu\u00e9 hacemos Qu\u00e9 hacemos Cuatro l\u00edneas de acci\u00f3n,un mismo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":595,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-603","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.interfresa.com\/en\/wp-json\/wp\/v2\/pages\/603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interfresa.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.interfresa.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.interfresa.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interfresa.com\/en\/wp-json\/wp\/v2\/comments?post=603"}],"version-history":[{"count":10,"href":"https:\/\/www.interfresa.com\/en\/wp-json\/wp\/v2\/pages\/603\/revisions"}],"predecessor-version":[{"id":820,"href":"https:\/\/www.interfresa.com\/en\/wp-json\/wp\/v2\/pages\/603\/revisions\/820"}],"up":[{"embeddable":true,"href":"https:\/\/www.interfresa.com\/en\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.interfresa.com\/en\/wp-json\/wp\/v2\/media?parent=603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}